Within political communication practices, linguistic studies are carried out aiming to persuade the individual. These studies are generally created within the message design in political communication and presented to the target audience within a framework. In political communication campaigns, it is aimed to leave an impact on the electorate through the messages created. One of these messages is “we” messages. The concept of we is important in terms of being conveyed as a message because it represents a whole and inseparableness. While the content of we messages generally consists of meanings such as unity, togetherness and integrity, these messages include elements such as national victory, future and hope. Along with the positivity of these issues, it is seen that a negative structure is used in some campaigns to unite in social problems such as economic difficulties in we messages. “We” is considered as a whole and individuals in the society try to be included in us and want to be among the majority. The need for belonging and the alienation of others are provided. In this study, a conceptual framework has been created for political communication, election campaigns and message design. Within the scope of the study, the concept of we has been examined sociologically and its connection with political communication has been tried to be revealed. In the last part of the study, the language used in the political elections in Turkey was examined.