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Summary


KÖY HALKININ TELEVİZYON İZLEME EĞİLİMLERİ VE MOTİVASYONLARI : KÜTAHYA YAĞILLAR KÖYÜ ÖRNEĞİ

Television, one of the mass media, still maintains its importance today, with developing and changing technology and new communication tools emerging. Television continues to exist as an indispensable mass communication tool for people in terms of its features and functions. Television has maintained its importance from past to present due to its many features, especially providing news, informing, entertaining and spending free time. People's reasons for watching television vary depending on where they live and demographic, cultural, social, economic and political influences. At this point, this study aims to examine the television viewing tendencies and motivations of the people living in Kütahya Yağıllar village. In this context, a face-to-face survey was conducted with 61 people using a simple random sampling technique. The data was analyzed and interpreted using the descriptive statistics technique. As a result of the research, it was concluded that the participants mostly watched news programs and watched television to be informed, to have fun, to relax, and to get away from their problems and troubles. In addition, one of the important results revealed that most of the participants change channels to watch TV series when they want to watch television at the same time as others at home.



Keywords
Mass Media, Television, Television Watching Motivations, Village People.

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